comunicati

Scala Drives New KIA Brand Identity In Russia

12.07.2018 - 16:16

0

- SITTARD, Netherlands, July 12, 2018 /PRNewswire/ -- Scala, part of the STRATACACHE family of digital media/marketing technology companies, has supported a major rebranding of KIA Motors Russia (KMR), which saw dealerships across the length and breadth of the country roll out Scala's digital communication platform to improve sales and marketing aimed at KIA end users.

At the heart of the new KIA dealerships is Scala digital signage, driving communications through multiscreen video walls, standalone displays and interactive kiosks. A total of 180 dealerships are now equipped with 540 Scala media players, driving over 500 different sized LG screens connected to the central KiaTV broadcasting system.

"The Scala digital signage network allows us to share the latest product, sales, aftersales and brand image information to KIA customers," said Pavel Balan, dealer marketing at KMR. "Scala quickly scaled from driving a small number of passive monitors to allowing us to centrally manage a vast array of passive and touch screens across the whole of the Russian territory."

All new KMR dealerships across Russia are now equipped with a Scala-driven digital signage solution, and it's standard requirement for all new dealers joining the network. The entire network is managed from the KMR office in Moscow and broadcasts five different content channels across the dealer network onto screens located in various service areas. In addition, ticker line functionality is used to share social media content via live feeds, combined with corporate and product news.

"Scala is the only system that allows us to operate such a mix of screens - videowalls, standalone monitors, interactive kiosks - as one system," said Denis Savelyev of Scala certified partner Dismart. "The main benefit of Scala is that it's not just a product, but a platform that allows us to create whatever we want without limitations."

Scala digital signage has enabled KMR to deliver quality content in a timely manner to its end users, building trust and deeper relationships through digital communication. Screen content across the network is defined by KMR; however, the full service delivery for managing all content for the network is done by Dismart.

"Scala is delighted to have supported a project of this scale for KMR, who had an innovative vision from the start as to how to use dynamic signage to drive their business," concluded Harry Horn, GM EMEA & VP Marketing Global of Scala.

About Scala, Inc.Scala, a STRATACACHE company, has a passion for creating intelligent digital signage solutions that move employees, consumers, and products. Driving more than 500,000 screens worldwide, our solutions increase sales, improve brand loyalty, optimize the customer experience, and reinforce business objectives. With 30 years of experience, Scala is well-known for its innovation and leveraging best-of-breed technologies. Scala is headquartered near Philadelphia, Pa., with multiple subsidiaries across Europe and Asia, and over 500 partners in more than 90 countries.

About KIA Motors RussiaKIA Motors Corporation was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. From humble origins making bicycles and motorcycles, KIA now produces more than three million vehicles a year from 14 manufacturing and assembly operations in five countries. These vehicles are sold and serviced through a network of distributors and dealers covering around 180 countries worldwide. Globally, KIA has over 50,000 employees and annual revenues of nearly US$44 billion.

About Dismart The Dismart Company, founded in 2004, specializes in delivering digital signage solutions to companies and public institutions. Using the very latest achievements in display and networking technology, Dismart offers full service to clients. They work out and install the software, provide technical support, train personnel to work with software more efficiently to get the most investment return, and design and install the content. Dismart cooperates with various software and hardware manufacturers in the field of digital display to ensure we deliver the best fit for our clients.

Media Contact: Andrea Poley, andrea.poley@scala.com  

Logo - https://mma.prnewswire.com/media/457388/Scala_Logo.jpg

 

Condividi le tue opinioni su Corriere dell'Umbria

Caratteri rimanenti: 400

Più letti oggi

Mediagallery

Azzardo, Di Maio: "Organizzazioni criminali entrate nel gioco legale"

Azzardo, Di Maio: "Organizzazioni criminali entrate nel gioco legale"

(Agenzia Vista) Roma, 19 luglio 2018 Azzardo, Di Maio Organizzazioni criminali entrate nel gioco legale L'ha dichiarato il Ministro del Lavoro Di Maio el termine della sua visita al centro Caritas Santa Giacinta di Roma. _Facebook Fonte: Agenzia Vista / Alexander Jakhnagiev

 
Spettacolo

Il Fai ‘illumina’ le serate estive

L’emozione della luce sul finire del giorno è il fil rouge della terza edizione delle ‘Sere Fai d’Estate’, che torna quest’anno ampliata e rinnovata. Fino alla fine di agosto oltre 180 appuntamenti in 24 beni del Fondo per l’Ambiente Italiano, godibili in via eccezionale dal tramonto a mezzanotte.

 
Caso Skripal, identificato responsabili dell'attacco all'ex spia

Caso Skripal, identificato responsabili dell'attacco all'ex spia

Roma, (askanews) - La polizia britannica ritiene di avere identificato i presunti responsabili dell'attacco dello scorso mese di marzo contro l'ex spia russa Sergei Skripal e sua figlia Yulia con l'agente nervino Novichok, a Salisbury. Lo riferisce il quotidiano britannico The Guardian, citando una fonte anonima vicina alle indagini all'agenzia di stampa britannica PA. "Gli investigatori credono ...

 
Altro

"Fermare la plastica prima che arrivi in mare"

É stato presentato al Castello Estense di Ferrara il progetto di pilota "il Po d'Amare " per la prevenzione dell' inquinamento da plastica in mare. Il progetto predisposto da Fondazione per lo sviluppo Sostenibile , Corepla e Castalia è realizzato grazie coordinamento dell'autorità di Bacino distrettuale del fiume Po.

 
Il mondo della musica piange il maestro Caruso

lutto

Il mondo della musica piange il maestro Caruso

È morto all'età di 82 anni Pippo Caruso, maestro e direttore d'orchestra noto per aver preso parte a numerosi programmi televisivi di successo al fianco di Pippo Baudo, di ...

29.05.2018

È morto Fabrizio Frizzi

LUTTO NELLO SPETTACOLO

È morto Fabrizio Frizzi

Fabrizio Frizzi è morto nella notte per una emorragia cerebrale. Il popolare conduttore televisivo aveva 60 anni.

26.03.2018

Il Festival al duo Meta-Moro

Sanremo

Il Festival al duo Meta-Moro

I vincitori della 68esima edizione del Festival di Sanremo sono Ermal Meta e Fabrizio Moro con la canzone "Non mi avete fatto niente". Al secondo posto Lo Stato sociale con ...

11.02.2018